Privacy Policy

By participating in the Love Mug club, we will collect and use information about you to assist in our marketing promotions. This information includes your name, country of residence, email address and the method by which you subscribed. It will also include your club history eg; promotions that you have applied for or chosen not to apply for. This information is necessary so that we can keep you updated with the latest offers, promotions and discounts.

How is your personal information collected?

Love Mug collects your data via direct interactions with you. You may give us your contact details by corresponding with us by Facebook, email or via our website.
This includes personal data you provide when you:

  • Apply for a promotion
  • Join our club online
  • Request marketing materials to be sent to you 

How will your information be used?

Love Mug is the only Company who has access to the Love Mug club data and we do not share this information with any other organisations or third parties. The data is used only by Love Mug.

Why should I be part of the club?

There are many benefits of joining the Love Mug club but the main ones are;

  • Access to free Love Mug products
  • Access to deep discounts and promotions
  • Announcements of new product launches 

We decide what offers to show or send you using a decision making process that takes into account;

  • Your country of residence
  • Offers you have taken advantage of
  • Offers you have declined
  • Contact we may have had with you via our customer service team 

We will use your information when:

  • We are running a marketing promotion that provides you, the customer with a major benefit
  • We would like to conduct market research
  • We have a legal obligation to do so 

The period for which we will keep your information

We will keep your information for as long as is necessary for us to fulfil the purposes that we describe in this policy.

As a general rule, however, we will keep:

  • The information you provide when you register, together with any updates you make to that information, for the duration of your membership to the club
  • The information that we collect about you and your use of the club, for example, coupon codes that you have used, for the duration of your membership to the club 

If you do not respond to promotions for a period of 12 months, we may in accordance with club rules, deem you to be inactive and close your club membership, following which, we will ensure that your personal data is no longer retained.

Who will we share your information with?

Love Mug will not share your information with any other organisations or third party. It is used for our internal use only.
We promise we will never share your information with anyone else.

Change of purpose

Love Mug will only use your personal data for the purposes for which it was collected for, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.


The Love Mug club is not intended for children and we will not knowingly collect any personal data from persons under the age of 18 and will immediately delete any such data subsequently so determined.

Your choices and rights

You can unsubscribe from the club at any time and your personal data will no longer be retained.

Who we are

Love Mug is the trading name under DMV Trading Ltd, a UK based Limited Company at 138A Richmond Park Road, Bournemouth, BH8 8TW, UK. You can contact us at any time via

We protect your information, our business depends on it.